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The Competency Trust Driver™

Your expertise and excellence set you apart.

What’s Important

Roadmapping Innovation: Continuous R&D, product iterations, or new solutions that demonstrate a commitment to evolving social or environmental impact.

Building Aligned Teams: A strong culture of collaboration and clarity around mission, ensuring that employees at every level are united in the company’s direction.

Shared Vision: A clearly communicated strategy or design thinking process that the public (and employees) can see and understand.

Design Thinking: Publicly discussing prototypes, roadmaps, or how solutions are tested and improved, indicating a culture of agile innovation.

Competency KBI’s (Key Behavioral Indicators)

Internal KBIs:

  • Quantitative:
    • % of teams trained in design thinking and innovation methodologies
    • Number of innovation roadmaps created and implemented annually
  • Qualitative:
    • Employee confidence in team alignment and vision (employee engagement surveys)

External KBIs:

  • Quantitative:
    • Market adoption rates of innovative solutions
    • Customer satisfaction scores on innovation and competency (Net Promoter Score)
  • Qualitative:
    • Industry perception as a leader in competency and innovation (industry analyst reports)

Mapping The Competency Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

FR1.4: Sharing accurate and complete information with B Lab.

FR1.5: Transparent about B Lab performance.

PSG5: Impact and stakeholder consideration monitored by the highest governing body.

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 4: Quality Education.

SDG 9: Industry, Innovation, and Infrastructure.

Examples of the driver in action

Aligned Brands

Fairphone: Constantly refining a modular, fair-trade smartphone with transparent supply chains.

TerraCycle: Innovates solutions for “hard-to-recycle” waste, including Loop, a reusable packaging system.

Algramo: High-scoring B Corp with refillable packaging systems that save consumers money while reducing plastic waste.

Fetzer Vineyards: Continual improvement in regenerative viticulture; invests in R&D around organic, carbon-neutral wine production.

Proximity Designs: Myanmar-based social enterprise tackling rural poverty with iterative product design for low-cost irrigation.

How Does Competency Manifest In Your Business, How Can We Help.

Operations Alignment

When systems, structures, and people move together, your purpose becomes practice.

We design operating models that reflect your evolving ecosystem—bridging mission, metrics, and movement. From distributed orgs to hybrid workforces, we shape how your structure serves your strategy.

We reduce complexity without sacrificing values. By engaging the humans behind the workflows, we streamline operations in ways that enhance—not erode—trust and autonomy.

We help you plan for change, disruption, and interdependence. From scenario mapping to resource modeling, we ensure your operations are not just stable—they’re adaptable.

Organizational Change

We evolve your operations from behind-the-scenes to center-stage—where intention, equity, and performance live side-by-side.

We assess where your organization stands—emotionally, structurally, and strategically—so change doesn’t land as disruption, but as evolution. Our change frameworks are grounded in systems thinking and psychological safety.

We help leaders embody change with empathy and clarity—through coaching, journey mapping, and strategic storytelling that builds trust.

We use Consciously’s Culture-as-Ecosystem™ approach to understand your organization’s behaviors, beliefs, and rituals—ensuring your values show up in the day-to-day, not just the all-hands deck.

Data Strategy

It’s not about dashboards—it’s was decisions. We’ll help you finally see data as a bridge between our purpose and our people.

We co-create data strategies that reflect your organizational purpose, stakeholder needs, and the interdependent systems you operate within.

We build flexible, future-ready cloud data platforms that enable advanced analytics, machine learning, and real-time decision-making—without compromising governance or privacy.

We design data pipelines that support proactive insights—delivering the right information, to the right people, at the right moment, to spark informed, timely action.

Ecosystem Mapping

Discover deeper connections for your business by understanding the values and dynamics of your stakeholders, communities, and associations happening in their real-time interactions.

Mapping relationships within your business is about more than identifying stakeholders—it’s about learning how to engage dynamically with them.

We train your team to articulate your value proposition in ways that adapt to different audiences and moments.

Engaging communities is not a one-size-fits-all process. We focus on giving your team the tools to improvise their communication strategies based on the evolving needs and values of your ecosystem.

Our Case Studies

Compass Trust Driver™

Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.

Competency Trust Driver™

Your expertise and excellence set you apart.

Cultured Trust Driver™

You build trust from the inside out by fostering a strong, values-driven culture.

Degrowth Trust Driver™

You challenge traditional business models by prioritizing sustainability and regeneration.

Place Trust Driver™

You are deeply rooted in community and place-based impact.

Sustainability Trust Driver™

You integrate environmental responsibility into every decision.

Systems Trust Driver™

Your brand sees the bigger picture and works toward interconnected solutions.

Equity Trust Driver™

Your brand builds trust through justice, fairness, and inclusion.