The Degrowth Trust Driver™
You challenge traditional business models by prioritizing sustainability and regeneration.


What’s Important
Degrowth Models: Focusing on human-scale operations—being selective and intentional about where, how, and if they grow.
Freedom & Human Scale: Smaller teams, specialized expertise, and less “infinite expansion.”
Circular Economies & Minimal Extraction: Clear policies or product lifecycle strategies that reduce waste, encourage reuse or upcycling, and avoid exploitative resource use.
Better, Not Bigger: Committing to quality over quantity, serving core stakeholders exceptionally well rather than expanding at any cost.
Degrowth KBI’s (Key Behavioral Indicators)
Internal KBIs:
- Quantitative:
- Reduction in resource consumption per employee (energy, paper, water)
- % of internal processes streamlined or simplified annually
- Qualitative:
- Employee sentiment on work-life balance and workload management
External KBIs:
- Quantitative:
- Number of circular economy initiatives or partnerships established
- Reduction in carbon footprint per unit of output
- Qualitative:
- Stakeholder perception of the company’s commitment to sustainable growth (external surveys and social listening)
Mapping The Degrowth Driver
B Corp Standards:
Developed by B Lab Global for businesses to become b corp certified.
FR1.2: Excludes companies in extractive or harmful industries (fossil fuels, weapons, etc.).
FR3.1: Risk profile encourages impact-aligned business models.
SDG Standards:
Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.
SDG 8: Decent Work and Economic Growth.
SDG 12: Responsible Consumption and Production.

Aligned Brands
Here are come companies that are leading by example when it comes to degrwoth thinking, models, execution and implemmentation.
Elvis & Kresse: Luxury accessories upcycled from fire hoses; small-batch, zero-waste ethos.
Preserve: 100% recycled plastic consumer goods, focusing on closed-loop design.
EcoEnclose: Sustainable packaging, encouraging minimal shipping waste.
UpCircle Beauty: Uses coffee grounds and fruit byproducts for skincare, championing small-batch production.
ReGrained: Upcycles spent grain from breweries into healthy snacks, deliberately operating on a human scale.
How Does Degrowth Manifest In Your Business, How Can We Help.
Degrowth Operating Models
Degrowth Models: Focusing on human-scale operations—being selective and intentional about where, how, and if they grow.
Less Extractive Systems
Circular Economies & Minimal Extraction, means clear policies or product lifecycle strategies that reduce waste, encourage reuse and avoid exploitative resource use.
Better Operations
Better, Not Bigger means, committing to quality over quantity, serving core stakeholders exceptionally well rather than expanding at any cost.
Focus on Human Scale
Smaller teams, specialized expertise, and less focus on “infinite expansion.” Systems implementation isn’t just about software. It’s about empowering people, removing silos, and embedding values into your operational foundation.
