The Equity Trust Driver™
Your brand builds trust through justice, fairness, and inclusion.
What’s Important
Exponential Societal Change:
Committing to solutions aimed at dismantling harmful systems, not just “checking a DEI box.”
Lived Experience & Targeted Universalism:
Prioritizing leadership by or direct partnerships with those who experience inequities, shaping solutions that benefit all.
Eliminating Harm:
Actively identifying and removing exploitation or discrimination within supply chains or hiring practices.
All Power, to All the People:
Striving for widespread empowerment, from workforce composition to governance.
Equity KBI’s (Key Behavioral Indicators)
Internal KBIs:
- Quantitative:
- % of historically disadvantaged individuals in leadership roles
- Completion rate of equity training across the organization
- Qualitative:
- Employee perceptions of equity and inclusion in workplace culture (employee surveys)
External KBIs:
- Quantitative:
- Percentage of products/services accessible to disadvantaged communities
- Amount and effectiveness of resources invested in equity-focused community initiatives
- Qualitative:
- Stakeholder perceptions of the company’s genuine commitment to equity (community feedback, external audits)
Mapping The Equity Driver
B Corp Standards:
Developed by B Lab Global for businesses to become b corp certified.
FR2.2: Declaration of Interdependence includes equity focus.
PSG2.3: Requires inclusive materiality assessments with vulnerable stakeholders.
PSG3.2: Resolution mechanisms must prioritize remediation and fairness.
SDG Standards:
Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.
SDG 1: No Poverty.
SDG 5: Gender Equality.
SDG 10: Reduced Inequalities.
Aligned Brands
Greyston Bakery, Outland Denim, Hella Social Impact, Unity Web Agency, Change Please, Fairware, Sseko Designs, Liberation Foods, Black Girls Code, Momentum Coffee & CoWorking, Alliance Graphics.
Equity Centered brands tend to publicly disclose demographic data, share progress on diversity or pay equity goals, and highlight direct partnerships with marginalized communities or social justice initiatives.
Our Case Studies
Compass Trust Driver™
Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.
Cultured Trust Driver™
You build trust from the inside out by fostering a strong, values-driven culture.
Degrowth Trust Driver™
You challenge traditional business models by prioritizing sustainability and regeneration.
