The Sustainability Trust Driver™
You integrate environmental responsibility into every decision.
What’s Important
Indigenous Practices & Environmental Policies: Embracing time-tested ecological knowledge, embedding strong policies to preserve natural ecosystems.
Eliminating Extraction: Ensuring the business model doesn’t rely on exploitative resource practices, fossil fuels, or high-impact supply chains.
Supply Chain Transparency: Tracing raw materials, verifying ethical sourcing, and sharing it publicly.
Ecosystems Thinking: Advocating for climate action, reforestation, carbon reduction, or other forms of environmental stewardship.
Sustainability KBI’s (Key Behavioral Indicators)
Internal KBIs:
- Quantitative:
- % reduction in waste generation per employee
- % of internal sustainability training completion rates
- Qualitative:
- Level of employee sustainability advocacy and participation in internal initiatives
External KBIs:
- Quantitative:
- Supply chain transparency metrics (suppliers audited, certifications achieved)
- Annual environmental impact improvements (emissions, biodiversity impact, water management)
- Qualitative:
- Public trust in the company’s environmental commitments (social sentiment analysis)
Mapping The Sustainability Driver
B Corp Standards:
Developed by B Lab Global for businesses to become b corp certified.
PSG1.1 & PSG2.3: Purpose and materiality assessments must include environmental impact.
FR1.2: Exclusion of high-impact industries like fossil fuels, prisons, and tobacco.
PSG5 & PSG6: Transparency and board-level oversight of environmental metrics.
SDG Standards:
Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.
SDG 2: Zero Hunger.
SDG 6: Clean Water and Sanitation.
SDG 7: Affordable and Clean Energy.
SDG 11: Sustainable Cities and Communities.
SDG 13: Climate Action.
SDG 14: Life Below Water.
SDG 15: Life on Land.
Aligned Brands
Natura &Co, Pela, Tentree, Alter Eco, Klean Kanteen.
Natura &Co: Pioneers in plant-based cosmetics, invests in Amazon reforestation, strong brand-level B Corp certification.
Pela: Creators of biodegradable phone cases; invests in zero-waste R&D.
Tentree: Plants ten trees for every product sold, exemplifying strong reforestation commitments.
Alter Eco: Organic, fair-trade chocolate with regenerative agriculture partnerships.
Klean Kanteen: Known for stainless steel reusable bottles, invests heavily in materials and life-cycle analysis.
Our Case Studies
Compass Trust Driver™
Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.
Cultured Trust Driver™
You build trust from the inside out by fostering a strong, values-driven culture.
Degrowth Trust Driver™
You challenge traditional business models by prioritizing sustainability and regeneration.
